Overview
What is Outreach: Outreach is a revenue orchestration platform for sales development reps, account executives, and revenue operations teams. It manages multichannel sequences, deal pipelines, conversation intelligence, and forecasting.
How to integrate Outreach with Datagrid
Use this setup to authorize Outreach access, review OAuth behavior, and choose the objects Datagrid should sync.
The Outreach connector gives Datagrid read and write access to prospects, accounts, opportunities, sequences, tasks, calls, and custom objects in your Outreach organization. Once connected, Datagrid's AI agents can extract engagement data, enrich records, and trigger sequence actions.
Authorize Outreach access
Follow this general setup flow to connect your Outreach organization.
Open the Datagrid connector settings and select Outreach.
Start the authorization flow for your Outreach organization.
Sign in to your Outreach account when prompted.
Review the requested permission scopes and click Authorize.
Confirm the connection is active.
Select the data objects you want to sync, such as prospects, accounts, opportunities, sequences, or custom objects.
Review authentication behavior
Datagrid connects to Outreach using OAuth 2.0 Authorization Code flow. This grants scoped access tokens tied to a specific Outreach user. Outreach access tokens expire after 2 hours, and refresh tokens are valid for 14 days. For details on Outreach's OAuth implementation, see the OAuth 2.0 setup link in Resources.
Outreach scopes follow a resource.permission format. Scopes are not additive: prospects.write does not include read access. Request prospects.all for full read, write, and delete access to a given resource. The full scope table is available in the Outreach S2S access docs.
Review sync behavior
The following sync behaviors and object constraints apply at launch.
Sync direction: The connector supports bidirectional read and write to Outreach.
Core objects synced: Datagrid syncs Prospects, Accounts, Opportunities, Sequences, Sequence States, Tasks, Calls, Mailings, and Custom Objects.
Custom fields: Outreach Account objects support up to 150 custom fields, and custom fields on Prospects, Opportunities, and Custom Objects are also synced.
Webhook triggers: Triggers are configurable per Outreach resource and action, with a default of all applicable events.
API format: The connector uses JSON API 1.0, which requires the Content-Type: application/vnd.api+json header on every request.
With those settings in place, Datagrid can execute enrichment, scoring, analytics, and routing workflows directly against Outreach records.
Why use Outreach with Datagrid
This integration is built for operators running mission-critical revenue programs that need answers, action, and less administrative work.
Agentic AI prospect enrichment: Datagrid agents ingest data from proprietary sources and write structured fields directly into Outreach prospect and account records. This extends Outreach's native enrichment for SDR and AE teams.
Automated lead scoring and routing: Datagrid agents compute priority scores from engagement history, firmographic data, and behavioral signals, then write scores to Outreach custom fields so routing rules assign prospects to the right sequence and rep.
Real-time event processing: Outreach webhooks trigger Datagrid workflows the moment prospects are created or updated, so agents process the event, run multi-source research, and push results back before the first touchpoint.
Engagement data extraction at scale: Datagrid pulls email open rates, reply counts, call outcomes, and sequence step completions from Outreach, normalizes the data, and routes it to your data warehouse or BI tools for pipeline analysis by revenue operations teams.
Custom object support: Datagrid reads and writes to Outreach custom objects, so teams can sync specialized data models that standard integrations cannot reach.
What you can build with Outreach and Datagrid
Datagrid turns Outreach data into repeatable execution across the revenue motion. The patterns below cover the most common builds revenue teams ship on top of the connector.
Pre-sequence research automation: When a new prospect lands in Outreach, a Datagrid research agent triggers via webhook, pulls data from web sources, news feeds, and internal databases, and writes a synthesized brief into the prospect's custom fields.
Signal-triggered sequence enrollment: Datagrid monitors external signals like funding announcements, leadership changes, and job postings. When a qualifying signal matches a tracked account, an agent creates a task or enrolls the prospect in a relevant sequence through the API.
Post-call intelligence processing: After a recorded sales call, a Datagrid agent extracts the transcript via the Kaia Recording API, identifies action items, objections, and competitor mentions, then writes structured output into CRM opportunity fields and triggers the next Outreach sequence step.
Cross-platform pipeline analytics: Datagrid extracts Outreach engagement metrics, reply rates, sequence completion rates, and call dispositions, then joins them with CRM opportunity data and financial records from your ERP. Revenue operations teams get a unified view of which engagement patterns correlate with closed deals, broken down by segment, sequence type, or rep.
Resources and documentation
REST API overview: Core API concepts and object access.
OAuth 2.0 setup: Authorization flow details.
Webhook configuration: Event delivery behavior.
Full API reference: Endpoint-level details.
Bulk API docs: Batch operation guidance.
Custom objects guide: Object model details.
Frequently asked questions
What authentication method does the Outreach connector use?
Datagrid connects to Outreach via OAuth 2.0 Authorization Code flow. Access tokens expire after 2 hours, and refresh tokens are valid for 14 days. If you use development credentials with users outside your Outreach organization, tokens are revoked weekly. Production credentials, obtained after Outreach app review, avoid this limitation.
Which Outreach data objects can Datagrid read and write?
Datagrid can sync Prospects, Accounts, Opportunities, Sequences, Tasks, Calls, Mailings, and Custom Objects. Most core objects provide full CRUD operations. Sequence States are read-only via the Outreach API, and Mailings cannot be updated or deleted after creation. Users can be listed and updated but not created or deleted through the API. See the Full API reference for the complete object inventory.
Does the Outreach connector support custom fields and custom objects?
Yes. Outreach Account objects support up to 150 custom fields, each holding up to 32,000 characters. Prospects, Opportunities, and Custom Objects also have custom fields. Datagrid's AI agents can read from and write to these fields. Custom objects are accessed by their admin-chosen internal name, so changes to that name will require connector reconfiguration. Schema changes can take up to 24 hours to propagate in the Outreach API.
Similar integrations
Salesforce: Sync Salesforce as the system of record for opportunities and pipelines, with bidirectional syncing and CRM-driven Outreach sequence triggers.
HubSpot: Ingest HubSpot contact and deal data into Outreach workflows for unified lead routing, scoring, and sequence enrollment across marketing and sales.
Drift: Route conversational marketing leads from Drift into Outreach for lead qualification, scoring, and automated sequence enrollment.
Snowflake: Export Outreach engagement and sequence metrics into Snowflake for large-scale analytics, joins, and pipeline forecasting.
Google Calendar: Sync calendar events and attendee details to provide meeting prep briefs and update Outreach prospect timelines.
DocuSign: Push signed envelope and contract metadata into Outreach to trigger workflow progression and update opportunity or renewal status.